The world-famous Viking “provides destination-focused itineraries for curious travelers”. Its operating headquarters are in Basel, Switzerland, and its marketing headquarters are in Los Angeles, California but the UK is clearly an important market, which is perhaps why they sponsored the 2024 Game Fair and the 2024 Scottish Game Fair at Scone Palace (and will sponsor both fairs in 2025). The Game Fair, organised by Stable Events, is sold as “An annual gathering for people passionate about countryside pursuits” but – as its name implies – looks more like a celebration of killing wildlife.
Viking River Cruises
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