Against images of shooters firing at Red Grouse, Dalesport Sporting Agency LLP tags every page on its website with the words “Exceptional Shooting Experiences enabling Sustainable Conservation”. Dalesport was founded by Adrian Thornton-Berry, until May 2024 a Director of shooting lobbyists Moorland Association, who “works closely with estate owners, managers and keepers to harmonise moorland up-keep, to enhance the natural resources of our local moors and dales, in order to embrace and encourage the wealth of exceptional sporting opportunities here in the North of England.” His business partner Edd Morrison is “a true Yorkshireman who is rarely seen without a gun or rod in hand.” The ‘conservation’ and ‘sustainability’ they reference seems to mean Dalesport can “keep this alive for future generations to enjoy” ie providing birds to be killed year in and year out.
Dalesport (N Yorks)
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